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Frequently Asked Questions  

There are so many products available.  How can I ever decide?

Knowing your quantity, price range and purpose, Brilliant Marketing Ideas can assist with a variety of ideas and narrow your search to those items that will work out the best for you, within your price range.  Once the choices are narrowed down, your decision becomes much easier.

 

Why should begin an employee safety program?

One unintentional injury can cost a company more than an entire safety program.  Corporate safety programs are growing quickly.  With an estimated $125.1 billion in 1998 spent in work-related injuries in America, that is nearly triple the combined profits of the top five Fortune 500 firms.   With a program, safety becomes top of mind for the employees, with reinforcement for desired goals for your company. 

 

I want to start getting customer referrals.  What can I do without getting involved in any “program”?

Customer’s referral generation studies show that customers receiving a promotional product, from a company employee (not sales staff), were 14% more likely to provide leads than those who did not.   If you can put those promotional products into the hands of your sales staff, they can generate 22% more referrals than those that did not.

 

Why should I add promotional products into a mailing or campaign?  It would just make my costs more expensive.

Adding a promotional product to your mailing will make a significant difference in the response rate.  Although your price per piece will increase, with an added response, your cost per lead or cost per new business will drop.  This will make your program cost effective.  Recently, two studies were performed.  In the first study, appointments were the goal.  Appointments were 50% higher with use of promotional products.  In a second study, the mailing alone increased response from 1.9% to 3.3%.  Response rates for advertising campaigns increaded from 0.7% to 9.55%.  These are differences that can more than pay for the promotional products used. 

 

Do most people just throw items away or is this truly an advertising message? 

Interesting information just came out on a recent survey conducted at the Chicago O’Hare and Dallas/Fort Worth airports.  Travelers take advertising specialties on the road.  Of the people surveyed, 72% carried at least one promotional product.  However 73% could actually name the company and/or message on the item before showing the item they carried.  61% carried two or more imprinted items.  When using promotional products, your name and/or message is seen repeatedly.  77% of those polled said they use promotional products at least once a day and 49% use them several times a day.  41% keep those items for at least two years and 35% reported they hold onto the products for 7 to 12 months.

When I place an order, will I get a confirmation of the order?

Yes, you will receive an email confirming your order once received. If any
additional information is needed, you will receive a call regarding your
order. If, at any time, you have any questions, just email us or call us
anytime.

What if I receive the order and it is not what I ordered? (i.e. wrong
color, wrong item)

Do not remove any of the pieces from the order. Call or email us
immediately and we will have the shipment picked up and replaced.

How should I send my artwork?

Preferably the art will be in EPS format. EPS format enables the best
quality imprint on items. If EPS is not available TIFF is the second
choice. If you have any questions, you can reach David, our operations
manager. He works east coast hours.

What if my shipment does not arrive in time for our needs?

Specify the date you will need the products in your hands on the order form.
If that date can not be met, you will be contacted shortly after order
placement. If you have a shipping date and the product does not get into
your hands for the date specified to us, as your "in hands date", refuse the
shipment and email or call us. Even if your shipment was accepted, we will
contact you immediately to get your product returned.

What if I cancel my order?

Only costs incurred to date will be charged for a cancelled order. Once the
product is completed and your artwork is correct, product can not be
returned, due to the customization of the product.

How long will it take to receive my order without incurring any rush
charges?


We try to meet the "in hands" date, however there are times this is not
possible wtih normal delivery. At that point you will have a choice to make
regarding rush charges or other options. It varies from item to item on the
timing of the order. Orders are placed on the order received and there are
times when stock is running low. This typically happens around holidays for
related items. We will always provide an estimate and give you the options
before proceeding with any action. The more time you have, the easier it
will be to obtain the best pricing and on time delivery.

What if I want something new and different and do not have any ideas?

A call or email to ask us for some creative ideas may be helpful. We
typically need to know the quantity, price range, delivery date and details
about it's use. We will offer ideas that can work within your theme, or tie
into your business.

 

   

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